Posts Tagged ‘mobile tv’

Motivators for the intention to use mobile TV

February 9, 2010

Presentation and comment based on the paper:

Choi, Y. K., Kim, J., & McMillan, S. J. (2009). Motivators for the intention to use mobile TV: A comparison of South Korean males and females. International Journal of Advertising. 28 (1), 147.

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